Micromax’s online venture Yu has got off to a flying start with the Yureka, thanks to the attractive price point. At Rs 8,999, the Yureka is going head to head with the Xiaomi Redmi Note 4G (which is still Rs 1,000 higher) and Asus Zenfone 5, and maybe...

The best value for money smartphone, very well crafted with a soft matte finish back, weight is very well managed, 4G enabled, Cyanogen OS with its customization abilities, loud and clear output speakers, on door replacement and services

Display has a bluish tone and pixel count is not the best (267ppi), available online only

Yureka stands out among the crowd and offers a lot more at an affordable price point. The features and performance it delivers makes it a worthy contender in sub 10K category.

: The Micromax Yu Yureka is priced at Rs. 8999 in India, and no other device comes even close to offering comparable features and hardware. The only major issue is its availability — are held once every week, with only a limited number of units sold...

- Great performance ; - Decent camera ; - Highly customizable

Good performance ; Great camera ; Highly customisable Cyanogen OS ; LTE support

Average battery life

Micromax appears to have made a smart move. Indian buyers seem to be comfortable enough with online-only sales now, and if this device is available in sufficient quantities without the rigmarole of weekly registrations and flash sales, it will be a...