Amazon Fire Phone

usability, performance, price, camera, screen

reliability

82% of the reviews on Amazon.co.uk give this product a positive rating.

durability

100% of the reviews on Amazon.ca give this product a positive rating.

Innovative software ; Dynamic Perspective works well

Huge Amazon lock-in ; Overpriced ; No Google apps

Overall though, despite offering adequate performance, the Fire Phone’s display is a bit of a let down. Considering the SIM-free cost is $649 and akin to the absolute best handsets on the market, there’s no reason consumers should settle for anything...

Family friendly ; Sturdy design Fantastically cheap

Poor selection of apps ; Questionable OS design ; Dated screen

With a nice robust design and innovative family features the Amazon Fire tablet is great for kids, but with a poor screen, lack of some core apps and confusing user interface it's not for everyone.

Easy Amazon shopping ; Decent battery life ; 24/7 live tech support

Unintuitive UI ; 720p display ; Expensive

The Fire Phone is a shopping tool for Amazon with some phone features baked in

Good value for money ; Fire TV user interface

Build a little cheap ; No Dolby Vision

The Fire TV 4-Series comes in a range of attractive sizes with attractive prices. It's not the most technically adept display, but it offers great connectivity and plenty of smart features so you can quickly and easily stream your favourite content.

Cheap as chips ; Good battery life ; Sturdy build

Laggy processor ; Weak screen

A cut-price tablet that's understandably rough around the edges

The Amazon Fire tablet definitely isn't overpriced. It runs a user-friendly operating system and houses a microSD card slot expandable up to 128GB. Amazon Prime members can access the bevy of free TV shows, movies and games included in the subscription.

The design feels cheap. Performance is slow if many apps are open in the background and when downloading. The display has a low resolution and touchscreen response can be sluggish. Gaming performance for large games is slow and the graphics can...

The Amazon Fire is a fine tablet for casual use, but it's not a good tablet, it's just good for the price.

The Fire phone has a few things going for it, but far too many against it. The choice of apps is more limited than Android or iOS, and the hardware itself isn't exactly a bargain, even at the new lower prices. For roughly the same money on contract you...

Reasonable battery life ; Aesthetically pleasing ; 24/7 help is unrivalled

No back button ; Fewer apps ; Overpriced ; No Full HD

Amazon has had plenty of time to bring out a decent smartphone and certainly deep enough pockets to do its research. In many ways, the Fire phone is likable. The camera and hardware are solid and there are elements of the OS we started to appreciate....

A brave attempt at something different ; Comes with a year of Amazon Prime (at time of writing) ; Fair camera performance

Not as intuitive as it thinks it is ; Not cheap ; Some strange hardware decisions

There’s different-good and there’s different-weird – unfortunately the Amazon Fire Phone is more of the latter than the former

Right now, Amazon’s new Fire Phone looks to be a US exclusive, more specifically an AT&T exclusive, available for $199 on a two-year plan and comes with a year's free Amazon Prime subscription. But plans for this new slice of Amazonian mobile tech to...