Amazon Fire TV 4K (3rd gen, 2017)

Great design ; HDR support ; Future proof with Dolby Atmos ; Good price

Lack of Dolby Atmos content ; Volume control missing from remote ; Not as much 4K content as Apple TV

The Amazon Fire TV (2017) is the latest version of Amazon’s streaming box, and comes with a fantastic new redesign, plus support for 4K HDR content and Dolby Atmos soundtracks.

Alexa integration ; Good 4K and HDR library ; Dolby Atmos hardware support ; Seamless operation

No access to Atmos content ; No Dolby Vision ; Amazon-heavy interface won’t have universal appeal

Alexa and affordability make a strong case for Amazon’s flagship streamer

Compact ; Easy to use ; Great user interface ; Alexa aids searching and connectivity

Ethernet connection costs extra ; No Dolby Vision support (if that matters) ; Adds little to existing smart TVs ; No Dolby Atmos content

We can't fault Fire TV's redesign. Moving to be a more compact package is always good news, although the need to buy that Ethernet accessory sets it at a minor disadvantage to Chromecast Ultra. However, the addition of the Alexa remote, a stable and...

Great, easy-to-accomodate design ; Well-designed interface ; Fast performance ; Sharp, bright 4K HDR images

Overlaps with smart TV functionality ; Heavy Amazon focus ; Ethernet connection costs extra

Better than its predecessor in every way, Amazon's new Fire TV is a great way to enjoy 4K HDR content with the added sparkle of Alexa integration

4K HDR support ; Simple interface ; Alexa integration

Limited connectivity

For just £70 here in the UK, the new Fire TV with 4K HDR support offers stunning value for money. You can stream great-looking video from the usual services such as Netflix as well as Amazon’s own Prime Video, while full Alexa support gives it an edge...

4K and HDR support ; Tiny form factor ; Outstanding value

Requires separate adapter for Ethernet connections ; No single sign-on for cable accounts

With 4K and HDR support at a $70 price, the all-new Amazon Fire TV makes a lot of competitors — especially the Apple TV 4K — look overpriced.

An excellent selection of apps ; 4K HDR Youtube, iPlayer, Netflix & Amazon ; Keenly priced ; Pretty UI ; Nice remote ; Alexa

No 24p Mode ; Pendant design is a little strange ; No HD audio passthrough ; Not all that many UHD Movies

For a whisker under £70, the Amazon Fire TV 3 offers an awful lot in terms of internet streaming apps, with most of the big hitters present and correct. There are 4K HDR versions of Netflix, YouTube, BBC iPlayer (beta) and, of course, Amazon’s own...

Compact and portable ; Powerful ; Affordable ; Works with Alexa ; Supports HDR

Dongle may strain HDMI ports ; No Ethernet jack ; No Dolby Vision

Amazon’s new $70 Fire TV dongle is powerful, easy to install, and adds support for HDR content. With Alexa at the helm, Amazon’s Fire TV is a more compelling streaming option than ever before.

Supports 4K and HDR10. Works with Amazon's Alexa voice assistant. Fast performance with solid Wi-Fi streaming. Ethernet connectivity is an option.

No support for Dolby Vision. Missing a few notable streaming services.

Bottom Line: The Amazon Fire TV adds HDR10 to its already compelling 4K video support and Alexa voice assistant, making it one of the best media streamers you can buy.