Superdrug Vibrance Pure Platinum 11.0

Fed up with my usual blonde colour thought I'd give this a try, not as light as I would have hoped, certainly not platinum but a good colour & good coverage . I would be tempted to leave it on longer than the recommended time , but it's a matter of...

No lift at all despite smelling so strongly of chemicals that my eyes were watering. I applied as described and came away with no more lift than a good clarifying shampoo would provide.