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7 reviews
Apr, 2025
alaTest has collected and analyzed 7 reviews of L'Oreal Paris Preference Viking 9.1 Light Ash Blonde. The average rating for this product is 1.9/5, compared to an average rating of 4.3/5 for other products in the same category for all reviews.
On average, users rate this product 37/100.
Consumer review (boots.com)
My bleach hair was orange brought this & has left me with blue streaks & a grey colour :(
Consumer review (boots.com)
I've never had an issue with this loreal range before in other shades so I didn't take much notice of other reviews and I wish I had. I had pretty light hair (but not overly damaged or untouched bleached) to start with and wanted to go up a shade or so...
Consumer review (boots.com)
Ever since I've started using this this dye I be record so many compliments on my hair colour. It is an ashy shade. As I have naturally darker blonde hair which tends too be too warm after I have lightened it. I was really impressed that the ashiness...
Consumer review (boots.com)
Do not buy this product if you wish to dye your hair blonde!!! It will turn out - greyish brown!
Consumer review (boots.com)
After years of looking for a blonde tone that's not too yellow or brassy I came across this one. Can't fault it - doesn't wash out or change tone a few weeks after coloring. Very happy and get only compliments for my natural looking hair!
Consumer review (boots.com)
Brought this twice now first time i thought it could be the colour it originally was but have now come to the conclusion its the dye it turns hair grey not the colour it says on the box wouldn't recommend it to anyone
Consumer review (boots.com)
wanted to go light ash blond from bleach blond, it turned by hair greyish brown, looks disgusting, just destroyed my hair colour. so disappointed
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