This is so disappointing! Doesn't lighten, is very, very orange, and is incredibly drying. Honestly, stay away for the sake of your hair.

Far from pearl blonde! I coloured my hair to the instructions and was very disappointed when I dried my hair and it was an orangey yellow. I had to use blonding shampoo on my hair to get rid of the orange colouring. I would never us this product again.

I used it on bleached hair that was close to white on the upper part but slightly brassy in the ends as I bleached my hair from dark brown coloured tips with natural dark blonde roots. I hoped this would even it out, and it did ever so slightly, but...

In all my years of self hair dyeing I have never used a hair lightener that has not lightened my hair untill this product, I left it on light brown/ dark blonde gingery hair for 45 minutes and it did NOTHING. I am so disappointed, what a waste of time...

I have used "Extreme Platinum" with good results, except that it was rather drying. This promised similar results on the box, as all hair colours ended up the Ultra light Pearl Blonde. My hair was also white at the front, grey at the sides and light...

I have naturally blonde hair that had gone a bit dull from being unwell and lack of sunshine in the winter months etc so I just wanted to brighten it up. This did just that, followed with a purple shampoo my hair is a lovely cool, icy, pearly almost...

My hair is naturally light brown, but the sides are quite grey , and salt and pepper at crown. I usually use a product that lifts the colour really well, and used with purple toner it looks white blonde. I thought I would try this new colour, as it...

Used this product yesterday. My hair was previously bleached and I had a light blonde colour over this (Loreal Excellance Light Baby Blonde). My roots were showing, not much, natural colour is light brown. On the lighter parts of my hair the colour...