Kenra Nourishing Masque

I live in a area with really hard water it takes a toll on my hair leaving it dry and straw like. I tried this to help replenish some moisture. I put it on then put a shower cap on and let it soak up for like 10 minutes. I rinse it out and my hair is...

Coats the hair instead of penetrating to treat hair/add nourishment. Sorta felt moisturized after leaving it on for 10 mins or so... then I stayed in the shower a little longer and I guess the water just rinsed that moisture away. Even worse, Kenra is...