John Frieda Sheer Blonde Go Blonder Lightening Shampoo

It's works so well. My hair is so blond now since I used this product. It comes out blond and not an orange color. It a great!! I recommend this to all blonds looking for a lighter blond

You know how when you find a shampoo that makes all your hair care dreams come true? And then after a week or two, the honeymoon is over? This is the product that keeps the love affair alive! Since I discovered John Frieda Go Blonder, I haven't used...

I saw an ad for this in a magazine right after I'd been complaining about needing my hair highlighted again to my boyfriend. I went right out and bought this along with the conditioner. After 2 days my hair looked a lot brighter. I had been at my...

I recently got some blonde highlights. If I'm being at all honest, my hair is naturally blonde (lies) ...I don't think anyone knows what my natural hair color is, so I am always on the hunt for good (inexpensive) color care shampoo/conditioner. After...

I am the definition of dirty blonde, but after about a week of using this product all my stylists called me a "true strawberry blonde". I use this in combination with the conditioner and it has undoubtedly brought out the blonde highlights to their...

My hair gets darker and darker every year. I thought that the only option I had was to dye my hair. Well, once I tried this shampoo, I knew I was wrong. I love how this lightens my hair. So far I have used it (and the conditioner) approximately 10...

First of all, I hardly EVER repurchase a shampoo b/c there are so many of them to try and new ones are all being churned out. That being said, I almost lost my mind when I ran out of this shampoo! I actually tried to fill the tube with some water and...

I have INCREDIBLY dark brown hair. I used to have lighter hair when i was young and it got darker in time. this product did very little for my hair at first, but then it began making it lighter for real. the good thing is that you dont get a brassy,...

I love the products - my hair was looking dull and I didnt want to start highlighting or coloring. They worked really well to bring my light blonde back to a healthy look Unfortunately- after a week - my scalp started to itch and burn. I stopped using...

I was looking for a way to stop highlighting my hair and ease the growing out period. While this worked great at first, after a couple of weeks I noticed that my hair was feeling and looking damaged. I've noticed a lot more breakage than I've had in a...