Superdrug Procare Whitening Toothpaste

Great value,very ethical since it is cruelty free, has a pleasantly icy fresh taste and cleans decently, but I found it doesn't clean my teeth as well as Oral B gum protect does and I get a build up of hardened tartar between my teeth that I have to...

This toothpaste is just as good as branded for a fraction of the price.

it is a good brand and does whats its expected to do

We are trying to switch to all cruelty free toiletries and I bought this toothpaste for my husband to try. Bearing in mind he used to use one of the most expensive brands on the market, he is completely satisfied with this Superdrug own brand...

i've bought own brand cruelty free toothpaste from other shops before but this one tastes the best and the minty freshness stays longer than others i've used. highly recommend.

Just as good as another more expensive brand. Great price especially with the offer.