Amazon Fire HD 7 (4th gen. 2014)

usability, price, performance, portability, screen

reliability, touch screen

92% of the reviews on Amazon.co.uk give this product a positive rating.

price, usability, performance, portability, screen

83% of the reviews on Amazon.com give this product a positive rating.

Nice price point ; Good stereo speakers ; Impressive HD display

Plastic build quality ; No microSD or Google Play ; Unimpressive cameras

This affordable tablet is a great content delivery system for Amazon but is beaten in most other areas by rival devices at similar price points. Average build quality belies decent internal specifications and impressive stereo sound.

As simple a device to use as they come, surprisingly smooth and slick for an affordable tablet, colourful and cheery in design, Amazon FreeTime is a great way to encourage kids to learn before being rewarded with movie or TV show playback

Its chunky body won’t be for everyone, Fire OS 4 is as restrictive as ever for those looking for more customisation and control, the screen has a slight yellowish tinge, 8GB version only has 4.5GB of usable storage, no microSD card slot

At £119 for the ad-supported 8GB model (if you don't want adverts then you need to pay an extra £10), the Amazon Fire HD 7 might be affordable but struggles against a Tesco 16GB tablet that's faster, has a higher resolution screen and the full Android...

The Amazon Kindle Fire HD 7 is faster than last year's model and starts at an affordable $140 (£120). Amazon's Sangria OS is user-friendly and new features make the tablet easily shareable for families.

Its plastic redesign feels cheap and it lacks the Mayday instant customer service feature. Free space on the 8GB models runs out quickly and there's no expandable memory option. The Amazon app store is less extensive than the Google Play store.

For an inexpensive tablet, the Fire HD 7 satisfies with a practical, family-friendly operating system, but those interested in a 7-inch tablet can find models with better build quality in the same price range.

While it's relatively easy to recommend the HD 6 at £79 or £99, it's significantly harder to like the HD 7 at £119 or £139.For £129, Tesco's larger Hudl 2 is a much better deal, even if you're buying it for your kids.

Impressive screen; great sound; huge media library; Smooth performance.

Lack of customisation for features; too many ads included as default; less media-centric devices are more practical.

All in all the Kindle Fire HD is made for viewing and buying content – in effect it’s a personal shop window that costs £150 to buy. But it’s still an impressive device. If you’re just after something on which you can read, watch films and listen to...

High quality HD display ; Excellent stereo speakers ; Superb parental controls ; Great for kids ; Perfect if you are part of the Amazon 'Family'

Very limited storage ; No SD Card slot ; Poor cameras ; Slightly cheap feel

It certainly has plenty of positives. For just £129.99 (or £10 less if you can put up with adverts) you get a 7" tablet with a fairly decent specification for the money. It's a well built and chunky tablet that should cope with the most clumsy of users...

Bright screen. Solid build. Amazon Prime streaming and FreeTime kids' content. Very easy to use.

Extremely limited memory in the base configuration. Short battery life.

Comparisons and Conclusions In its base model, the Amazon Fire HD 7 is a somewhat specialized device: It's an inexpensive way to play games and stream Amazon's content library when you're in Wi-Fi range. If you've invested a lot of Amazon Coins in the...

Bright, crisp display; Sturdy design with multiple color options; Solid battery life; Robust parental controls; Affordable ; Limited storage for price; No microSD Card slot ; With a crisp screen, long battery life and robust parental controls, the...

Limited storage for price; No microSD Card slot ; With a crisp screen, long battery life and robust parental controls, the Amazon Fire HD 7 is a very good budget tablet, but it should come with more storage.

With a crisp screen, long battery life and robust parental controls, the Amazon Fire HD 7 is a very good budget tablet, but it should come with more storage.

The Amazon Kindle Fire HD 7 is faster than last year's model and starts at an affordable $140 (£120). Amazon's Sangria OS is user-friendly and new features make the tablet easily shareable for families.

Its plastic redesign feels cheap and it lacks the Mayday instant customer service feature. Free space on the 8GB models runs out quickly and there's no expandable memory option. The Amazon app store is less extensive than the Google Play store.

For an inexpensive tablet, the Fire HD 7 satisfies with a practical, family-friendly operating system, but those interested in a 7-inch tablet can find models with better build quality in the same price range.