Sony Alpha a7 III / a7M3

Excellent value for money ; Improved battery stamina ; Fast and responsive autofocus system ; Revised button layout for intuitive control

AF point illumination could be improved ; Convoluted menu system ; Thin plastic port covers aren’t weather-sealed ; Handles poorly with large gloves in cold climates

Excellent value for money ; Improved battery stamina ; Fast and responsive autofocus system ; Revised button layout for intuitive control

AF point illumination could be improved ; Convoluted menu system ; Thin plastic port covers aren’t weather-sealed ; Handles poorly with large gloves in cold climates

Simply put, the Sony A7 III is the finest example of the most affordable full-frame camera on the market. It’s a sensational camera for the money and compliments the ever-evolving Sony A7-series quite brilliantly.

693-point AF system ; 10fps burst shooting ; Uncropped 4K video ; 15-stop dynamic range ; 5-axis image stabilization ; Compact and durable body

Limited touchscreen control ; Only one SD slot supports UHS-II cards

When you look at the camera you get for your money, it's hard not to be impressed by the Sony Alpha A7 III. With a wealth of advanced features, the A7 III is likely to appeal to many photographers looking for a well-rounded and advanced full-frame...

Compact size ; Good video capabilities ; Well-rounded set of features

No top-plate info LCD ; Limited touchscreen facility ; Electronic finder could be better

Its small size and well-rounded set of features, along with its excellent image quality, makes it a very appealing proposition. It's as good a mirrorless model as you could expect to find under £2,000 and gives rival DSLRs their strongest competition yet.

Incredible value ; Excellent image quality ; Good for video ; Speedy autofocus and tracking

Small physical buttons ; Battery life could be improved

A superstar all-rounder that gives you pretty much everything you need and more - all for a very, very attractive price.

Much improved physical interface;Increased continuous shooting rate;Greatly improved autofocus performance;Double card slots for more versatility

Price is significantly higher;Battery life still lags behind traditional DSLRs even though it has improved

Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the b a s i c model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous. The Sony...

Stellar low-light/high ISO capability ; Much-improved handling ; Fast 10 fps shooting ; Excellent autofocus ; Sharpest 4K video of any Sony full-frame camera ; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals ; Two SD card slots but only one is high-speed UHS-II ; Not as weather-resistant as the Fujifilm’s X-H1 ; No 10-bit video output like Panasonic’s GH5s

The Sony Alpha A7 III might not have the highest resolution, fastest shooting speed or best video quality. But by borrowing features from the flagship A9 and A7R III, it's uniformly excellent at everything.